CMS Platform Redesign

Home Craftology is a creative platform that sells diamond painting kits, helping people relax, focus, and find joy through art. With personalized kits, strong customer support, and a growing global community, they needed a smarter way to manage their operations. I redesigned their CRM dashboard from scratch — starting with secondary research and stakeholder discussions to understand the real pain points. Then I structured everything through user flows, information architecture, and wireframes before moving into the final high-fidelity design and prototype.

Client

Home Craftology

Project Type

Contract

Industry

Craft Sell Platform

My Role

Product Designer & Visual Lead

Tools

Figma, Adobe Creative Suite, Slack

Business Oportunity

The CRM dashboard was outdated — and the team was struggling to keep up

As Home Craftology grew its global customer base, managing day-to-day operations became increasingly difficult. The existing admin dashboard lacked structure, clarity, and the essential features the team needed to work efficiently.

Home Craftology identified a clear gap: their internal team needed a CRM platform that didn’t just store data, but made it easy to act on it. The opportunity wasn’t just functional — it was strategic. A well-designed CRM would be the difference between a team that reacts and one that leads.

Problem Statement

How do you turn a cluttered admin panel into a tool teams actually want to use?

The old dashboard was difficult to navigate, visually unstructured, and missing key features. Admins struggled to find information quickly, onboarding new team members was a challenge, and the data visualizations were confusing rather than helpful.
Home Craftology needed a redesigned CRM experience that felt intuitive enough for daily use, yet powerful enough to support a growing operation. The challenge was simplifying complex workflows — from lead tracking to customer management — into a clean, organized interface that any team member could confidently use from day one.

A key challenge was restructuring the old CRM dashboard to better serve internal teams managing a growing customer base. The existing system lacked clear organization and essential features. This meant rethinking the entire admin experience — from user management and sponsored posts to project creation — and turning complex workflows into clean, intuitive interfaces that any team member could navigate with confidence.

I also designed additional key sections of the CRM — including user management, profile settings, and the reviews & ratings panel — to ensure every part of the system felt consistent and easy to use. Each screen was carefully structured to help the Home Craftology team manage their platform with clarity and confidence across all touchpoints.

Design Outcome

Redesigned Home Craftology’s CRM dashboard from the ground up — delivering a clean, role-based interface that centralizes customer data, simplifies order and user management, and surfaces key performance insights at a glance. The result is an intuitive, scalable system that empowers the team to work more efficiently and stay closely connected to their growing global community.

Hello, I’m Nayeem