Client
Announsr
Project Type
Freelance
Industry
Corporate announcement
Product Designer & Visual Lead
Figma, Adobe Creative Suite, Slack
Corporate communication was broken ā and nobody had made it beautiful
Internal and external announcements are some of the most important touchpoints a company has ā yet they’ve long been treated as an afterthought. Generic email blasts, inconsistent formatting, and forgettable visuals mean critical messages get lost in the noise.
Announsr identified a clear gap: organizations needed a communication platform that didn’t just deliver messages, but made them feel credible, intentional, and worth reading. The opportunity wasn’t just functional ā it was visual. A brand that felt as sharp as the product would be the difference between a tool companies tolerate and one they trust.
How do you make corporate announcements feel like signal, not noise?
Most internal communication tools look like they were built by engineers, for engineers. The result is a sea of sameness ā bland interfaces, forgettable logos, and zero brand personality. For a platform asking companies to trust it with their most important messages, that wasn’t good enough.
Announsr needed a brand identity that felt authoritative enough for enterprise, yet approachable enough for every employee. The challenge was crafting a visual language ā from logo to collateral ā that was typographically clever, scalable across contexts, and unmistakably ownable in a space full of generic SaaS aesthetics.
Designed a comprehensive brand book covering logo construction, color palette, typography, Illustration style, icon and pattern, along with a full suite of brand collateral including business cards, letterheads, and stationery.
Extended the brand across merchandise and digital touchpoints ā from tote bags and stickers to a fully styled social media presence, keeping the identity consistent and recognizable everywhere.
Designed a comprehensive brand book covering logo construction, color palette, typography, Illustration style, icon and pattern, along with a full suite of brand collateral including business cards, letterheads, and stationery.
Extended the brand across merchandise and digital touchpoints ā from tote bags and stickers to a fully styled social media presence, keeping the identity consistent and recognizable everywhere.
Designed a comprehensive brand book covering logo construction, color palette, typography, illustration style, iconography, and pattern system ā along with a full suite of brand collateral including business cards, letterheads, and stationery.
